Will power alone is not enough - the subconscious mind needs to join in too. If you are ‘Drinking too much’, well, Ah-Um, Ah, you won’t suddenly hit rock bottom, it's more of a slowly, very drawn out kinda realization - that things are getting worse, and worse. If you are trapped in a cycle of boozy lunches, borderline goon pillows, regret things you've said - motivating your subconscious mind will do the trick.